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Foreo Launches Smart Facial Cleansing Device

The Luna Fofo is the smartest and smallest AI-enabled cleaning tool, the company says.

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By: Marie Redding

Senior Editor, Rodman Media


Foreo has launched an AI-enabled smart facial cleansing device – the Luna Fofo. The company says it is the “world’s smartest and smallest.”

The Luna Fofo makes personalized skincare accessible at the touch of a button. 

The device’s Beta version launched in July this year in the US, and the company shipped 900,000 devices to beauty fans in partnership with the FabFitFun Beauty Subscription site.

These users allowed Luna Fofo’s skincare algorithm to get smarter by the day. Foreo says it has “clocked up an impressive 700 years worth of intelligence in the last two months alone.” The device has given almost 1 million skincare consultations to date.

Foreo’s founder and CEO Filip Sedic says, “This Foreo device is capable of self-learning and is differentiated from other skincare products by its ability to advance day after day.”

Currently, Luna Fofo’s skincare treatment balances moisture levels with information from a skincare quiz on the company’s app. This customizes the frequency, power and duration of T-Sonic pulsations on the skin, to ensure an optimized treatment for each individual.

Sedic says, “Our future products plan to detect air quality and the user’s skin condition in real time. Based on all the data, the device could come up with a mode of treatment that is most suitable at that very moment. The device will soon be able to predict what kind of treatment, products or tools are best needed for the days ahead.”

Luna Fofo is available on the brand’s website and retails for $89 USD.


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